The Trade Desk and Operative Collaborate To Deliver Audience Extension For Publishers

Operative enhances managed services offerings with publisher audience extension powered by The Trade Desk

NEW YORK, Nov. 13, 2017 /PRNewswire/ — Operative, the world’s leading provider of broadcast and digital management software, today announced a new managed services offering with audience extension media buying for publishers.This new service offers publishers increased reach and insight through The Trade Desk’s Enterprise solution. The Trade Desk’s platform powers advertising buyers around the world with best-in-class, scalable technology to manage multi-channel advertising campaigns.