Press | Lorne Brown
Ask a room full of broadcasters if they have the infrastructure to succeed in a multichannel, audience-targeted future, and I doubt a single hand would go up. In fact, several discussions at NAB were focused on the archaic infrastructure across the buy and sell side of linear advertising. Nearly every linear agency and broadcaster suffers from outdated systems, manual trafficking processes, and custom-tailored sales practices.
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Press | TVBEurope
Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.
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Press | OTTVerse
The partnership unlocks transparency and control for TV media companies, paving the way for alternative measurement and buying currencies similar to digital, with companies including Sinclair as customers of the combined offering.
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