The Different Paths To Profitable Multichannel Ad Sales

Press   |   Lorne Brown

Ask a room full of broadcasters if they have the infrastructure to succeed in a multichannel, audience-targeted future, and I doubt a single hand would go up. In fact, several discussions at NAB were focused on the archaic infrastructure across the buy and sell side of linear advertising. Nearly every linear agency and broadcaster suffers from outdated systems, manual trafficking processes, and custom-tailored sales practices.

Read More