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Networks Able to Optimize Schedules Not Only By Target Opportunity, But Likelihood
NAB: Las Vegas – April 5, 2014
Today, SintecMedia and Visible World announced a partnership to enhance SintecMedia’s automated broadcast management solution, OnAir(R), with Visible World’s Smart TV data-driven analytics application, Smart TV DNA™, to offer broadcasters a way to optimize their program promotion schedules based on how likely a placement is to convert. Currently, broadcasters typically seek the best opportunities for reach for a target audience. Now, with enhanced optimization, they will be able to include the likelihood of conversion for any given placement. The resulting schedule optimization will take into account goals, constraints, target audiences, and, for the first time, conversion metrics.
Visible World’s Smart TV DNA™ application uses anonymized TV viewing data from more than a million U.S. TV households (and growing) to deliver key insights on TV program promotion effectiveness. Smart TV Analytics details conversion metrics relative to the exposure placement, recency, frequency, reach, and related creative, and does so across on-air, cross-channel, and paid national or local-tune campaign. Use of the application delivers relevant, granular analysis at a small fraction of the cost and time associated with any comparable research today. Since its official launch in September 2014, ten networks from five different network groups have already begun to use the application to improve the effectiveness of their program promotion campaigns.
SintecMedia’s OnAir(R) integrates all of broadcast’s major operations—sales, traffic, programming, promo management, and billing—into a single solution. The system offers a powerful tool to improve efficiency and productivity by making it easier for broadcasters to manage their inventory effectively and adapt quickly to changing conditions. By integrating insights from Visible World’s Smart TV DNA™ application, OnAir(R) enables TV networks to readily incorporate this data into their planning and scheduling.
“Visible World’s Smart TV analytics offer a new way to get timely, detailed metrics on conversion that have never been available before,” said Visible World’s CEO, Seth Haberman. “By integrating insights from our Smart TV DNA™ offering with SintecMedia, we are making it possible for broadcasters to not only discover relevant insights, but to make them far more actionable.”
“SintecMedia has always been devoted to helping broadcasters improve their processes and increase their revenue streams,” said Chanan Weiss, President of SintecMedia. “We’re excited to be the first to include TV program promotion conversion parameters in our schedule optimization application, which will allow our clients’ promotions to be more effective than ever before.”
Today, SintecMedia offers a powerful tool to help TV networks manage their scheduling based on opportunity to find audiences. With this partnership, the OnAir(R) program promotion scheduling application becomes even more powerful by marrying opportunity with conversion.
About Visible World
Visible World is the leading provider of targeted television advertising solutions. The company’s suite of products and services makes it easy to produce, target and measure TV ads that are more relevant for viewers and more effective for advertisers. Visible World empowers more than 300 advertisers to deliver more effective and more accountable campaigns to consumers in approximately 80% of US cable homes, and has begun to expand its capabilities to emerging video platforms. More information can be found at www.visibleworld.com.
SintecMedia is a leading provider of management solutions designed for broadcasters, media companies, MSOs and station groups. Among SintecMedia’s worldwide clients are: NBCUniversal, CBC Canada, Comcast, Fox, Scripps and Televisa Mexico. SintecMedia has offices in New York, Milwaukee, Atlanta, Denver, London and Jerusalem.