SintecMedia Relaunches as Operative

SintecMedia, the leader in advertising business management, announced recently that it will relaunch as Operative. The global organization will focus on delivering the technology components global media companies need to create their own ad sales and content platform across digital, linear, advanced TV and other channels. Media companies need key digital ingredients to thrive in a quickly changing advertising market. As media companies aggregate audiences and inventory through M&A and consolidation, Operative delivers the technology that turns manual marketplaces into true platforms that are easy for advertisers to access and use, selling and delivering premium products at massive scale. Operative creates operating systems that offer simplicity to media sellers, and will continue to offer the products that unlock the potential of “premium as a platform.”