SintecMedia is promising to build an ‘operating system’ for the future of media buying and selling

The ad tech company SintecMedia – rebranding itself as Operative – is promising media companies it can help them compete with Google and Facebook. Operative says that media giants like Meredith and NBCUniversal are often hindered by the multiple legacy systems they use to manage their ad space. Meanwhile, Facebook and Google promise powerful data and are easy to buy. More advertisers want to buy all their ads like digital media, using software, data and sophisticated analytics.  Thus, Operative is promising to build the “operating system” of the future for advertising to help put legacy media companies on a more level playing field.