Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.Read More
New York – May 16, 2016 – SintecMedia today announced that OnBoard, the industry leading programmatic platform, will be fully integrated with HighYield, a programmatic tech ad platform from Visible World, a Comcast Platform Services company. This deal will allow SintecMedia‘s network customers utilizing OnBoard to expand ad sales offerings from traditional, unit-based products into innovative, audience-based products that span TV & digital platforms and enable High Yield customers to benefit from a valuable inventory to be offered via networks using OnBoard.
The combination of SintecMedia‘s OnBoard with Visible World‘s HighYield will easily enable OnBoard clients to selectively provide their TV ad inventory to Programmatic TV selling via users of the HighYield platform, including Programmatic TV leader AudienceXpress, as well as established agency media buying systems such as Strata. OnBoard’s efficient, end-to-end trading process integrates internal sales and fulfillment systems with intelligent work-flow automation for coordinating teams, departments and buyers. Together, these platforms will unleash undervalued inventory making them more broadly available for Programmatic TV selling using advanced audience data and allowing buyers and sellers to realize additional incremental value.
“For the first time, our clients have the tools to maximize the promise of Programmatic Ad Sales. With OnBoard, the entire ad sales ecosystem is connected and communicating to bring new revenue opportunities in an efficient, real-time application, “ said Amotz Yarden, CEO, SintecMedia. ”Bringing together OnBoard with HighYield and Strata is another step in providing our clients with the most complete, robust platform for maximizing their ad sales business.” The CEO of Visible Word, Seth Haberman, added “By integrating HighYield platform with SintecMedia, we are making it possible for broadcasters to make it easy to benefit from the growth in demand for Programmatic TV advertising .”
OnBoard is a Programmatic Seller Side Platform (SSP) providing broadcasters and cable networks with the industry’s only fully automated, end-to-end solution. OnBoard’s unique approach to ad sales brings new revenue opportunities and a streamlined selling process to broadcast and cable networks. OnBoard is a cloud-based service technology platform that unlocks audience-based, programmatic sales through public and private marketplaces via automated buying and selling of linear, non-linear band digital television advertising. It is fully integrated with all SintecMedia Sales and Traffic systems and is connected to leading programmatic DSPs.
HighYield™ is Visible World’s Programmatic TV ad tech platform that automates buying, selling and execution of audience impression-based campaigns, creating value and operational efficiency for both buyers and sellers of TV advertising. HighYield automates and optimizes campaign proposal generation, TV ad inventory selection, execution and pacing. HighYield interfaces with traffic and playout systems to automate campaign execution and measure TV ad impression performance.
SintecMedia is the preferred business software partner for over 100 of the world’s top media brands. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Since 2000, SintecMedia has grown to over 800 employees in 12 offices around the world and processes more than $33 billion in advertising dollars for the best known companies in the industry. SintecMedia is proud to play a pivotal role in the way advertising is bought, sold and managed in the television industry. More information is available at operative.com.
About Visible World, Inc.
Visible World’s TV ad technology enables targeted and programmatic TV advertising that is more relevant for consumers, more effective for advertisers, and more valuable for ad inventory owners. The company’s HighYield™ programmatic TV sell-side platform automates and optimizes the planning, selling, and execution of campaigns. Visible World is now part of Comcast Platform Services and supports the mission to accelerate the deployment of advanced TV advertising solutions across the New TV Ecosystem. More information can be found at http://www.visibleworld.com.