Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.Read More
SintecMedia is introducing OnBoard, an innovative, robust TV Sales Side Platform (TV SSP) that makes TV and digital advertising more effective by enabling broadcasters and others to offer TV advertising, audience based sales and programmatic tools. At IBC, SintecMedia will demonstrate how the SintecMedia TV SSP Platform will change the programmatic TV marketplace by bringing channels and broadcasters the tools to optimize the buying process and make the most from theirair time. Already in place with a leading European broadcaster, OnBoard is a proven solution for exploiting the programmatic marketplace.
Introducing OnBoard – A TV Sales Side Platform
OnBoard is key for enabling programmatic solutions to fuel ad revenue growth and streamline trading for buyers and sellers. Unlike other solutions, it is an Open API, providing broadcasters with the tools and technologies to manage ad sales across a variety of digital and linear platforms. Broadcasters can improve decision making on how to divide and sell inventory across various outlets, whether direct or programmatic, and how to optimize inventory pricing to maximize revenue. OnBoard significantly streamlines the sales process by automating previously manual processes and integrating directly with the various marketplaces.
OnBoard is offered as a service that lets broadcasters get up and running quickly. With the capability of managing ad sales across all channels, including mobile, broadcasters have the tools and insight to maximize ad placement strategy and revenue.
Leading Technology for Today’s Market Challenges
At IBC (Hall 2 Booth C32), SintecMedia will also showcase its complete solutions for the media industry, including cross-platform opportunities to manage digital and linear TV from a single, integrated system. As the largest provider of media management software, the company will reveal advances in core products including OnAir® and IBMS; highlight innovations in rights management; and promote technology innovations that let broadcasters address their changing marketplace efficiently and cost effectively.
According to SintecMedia CEO Amotz Yarden, “SintecMedia’s solutions are the most trusted, flexible solutions in the market. As media is delivered across increasingly diverse channels, we have developed solutions that enable broadcasters to meet the challenges of an ever changing business environment. Whether in the cloud or the digital marketplace, SintecMedia offers the most diverse, robust products to broadcasters today.”
Among solutions to be highlighted at IBC 2015 are:
OnAir® 4.0 – OnAir is a single, integrated platform for Ad Sales, Programming, Rights Management, Traffic and Promotions whose end-to-end workflow and a common, core database enables complete coordination between departments and business teams. The latest iteration, OnAir 4.0,delivers enhanced software with a sleeker, faster architecture and new security and control features that produce more robustness with a lower cost of ownership. OnAir’s intelligent user interface anticipates the workflow for users and creates automated reminders and tasks to make navigation cleaner and more streamlined.
IBMS–The IBMS product suite empowers the media enterprise by leveraging an end-to-end solution that brings together business teams. At IBC, SintecMedia will showcase IBMS OnDemand and Promo Optimization. IBMS Promo Optimization lets clients take more control over the promo process with a sophisticated, customizable promo placement engine that vastly reduces the need to manually place promos. IBMS OnDemand is the premier tool for centralized management of multi-platform digital, on-demand services. With continued investment in next generation media technologies and automation tools, IBMS optimizes inventory and ensures maximum return on investment.
CloudOnAir and IBMS Express – SintecMedia’s world-class cloud-based systems offer the advantage of working with a market leader without having to invest in a large technology footprint. Cloud versions of OnAir and IBMS are quick to implement and bring superior functionality together with a lower overall cost of ownership. They unite departments and streamline linear, non-linear and digital operations into an easy to use system that is scalable for organizations of all sizes.
OnRights–OnRights is a rights management solution designed to help broadcasters earn higher revenue from content and licensing inventories across their linear, non-linear and digital platforms. OnRights manages content rights and inventory across multi-platforms, territories, languages and formats including acquired, commissioned and distributed content.
For more information, visit operative.com.