SINTECMEDIA ACQUIRES STORERTV

January 09, 2013, New York:

Creates New Opportunities and Product Lines for Networks and Station Groups

SintecMedia CEO Amotz Yarden declared, “The opportunity to acquire StorerTV, one of the industry’s most recognized names in the United States, bolsters SintecMedia’s North American presence. The acquisition enables us to extend our product line and effectively makes SintecMedia one of the most powerful vendors in the global media business solutions market.Station groups, networks and other StorerTV customers will find exciting, new, comprehensive offerings from SintecMedia that can help them generate greater revenues and profitability. Based on StorerTV’s stellar client-base, we are energized by the opportunities for growth. We expect 2013 will be another great year for SintecMedia.”

Yarden ended by saying, “We welcome the StorerTV team to the SintecMedia family. With over 100 professionals including developers, implementation and support staff, the SintecMedia US team is ready to meet the robust requirements of the US market.”

StorerTV Chief Operating Officer Jay Batista, stated, “Since StorerTV’s founding over 25 years ago, we have consistently developed cutting edge software that provides unparalleled advantages to our clients. Merging with SintecMedia will maintain the intellectual leadership that has been fundamental to our growth and success. We could not find a better partner to lead our technologies for the next 25 years.”

“As SintecMedia continues to strengthen U.S. sales, StorerTV’s close relationships with U.S. broadcasters is a big plus,” said Amir Lavi, Executive Vice President and head of SintecMedia U.S. sales. “We are looking forward to meeting station groups and networks’ needs for end-to-end workflow solutions that combine linear and non-linear traffic, sales, and programming in a single framework.”

About StorerTV

For more than 25 years, StorerTV has been the leading developer of cutting-edge media program and contract rights management software solutions for the television broadcast and cable industry. As a globally trusted business partner, StorerTV continues to contribute new technology that allows mediacompanies to advance their business through enhanced operational workflows and true ROI management solutions.

Whether you are a broadcast station, cable network, group owner, or a business outside of the media industry, StorerTV has the resources and technical expertise to help you realize fresh areas for growth.

Storer TV is based in Milwaukee, WI.

About SintecMedia

SintecMedia is a leading global provider of management solutions designed to meet the dynamic needs of broadcasters, media companies, cable MSOs and station groups. OnAir, SintecMedia’s core product, is employed by leading networks in Europe, Asia and North America for managing airtime sales, traffic, programming, and new media. OnAir combines traffic, sales, and programming in a single framework to address the most pressing issues facing broadcasters and media makers including comprehending multiple information levels, integrating linear and non-linear capabilities and managing a full range of assets. Among SintecMedia’s North American clients are NBCUniversal, CBC Canada and Televisa Mexico.

SintecMedia has a staff of over 300 employees with offices in New York, Denver, London and Jerusalem and is backed by the private equity firm Riverwood Capital (www.riverwoodcapital.com). Please visit operative.com.

For more information, contact:

Moses Zelniker, Vice President Marketing, SintecMedia:

+1 (917) 606-5310 / mosesz@sintecmedia.com