Single Insertion Order Is Operative’s Vision For Convergence

Press   |   Operative Team

LAS VEGAS – At the end of the road to television convergence—beyond advertising stacks, ad pricing and viewing metrics across devices—lays a single insertion order. So easy to imagine but so very elusive in the here and now, in the view of Lorne Brown, who was chosen this month to head the new Digital Committee of the NAB Show.

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