Selling Converged TV and Digital Advertising? You Need to Crawl, Walk, then Run.

Press   |   Lorne Brown

I’m very much a “get it done” kind of guy. That’s probably why, since the beginning of my career in digital media, I’ve always solved problems from the ground up. Operative is a pretty practical part of the advertising tech stack. It exists to ensure that publishers can sell, deliver and bill any product they have as easily and profitably as possible. You’re probably not surprised to hear that as digital and TV converge, we’re taking the same approach.

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