Scout Rewrites Its Programmatic Playbook

Press   |   adexchanger

Because Scout employs a small team with a dramatically varying workload, yield management SVP Andrea Granucci has looked for ways to automate some of its work optimizing its programmatic partners. For the past year, Scout has used Operative Compete to combine all its SSP dashboards into one platform. Publishers pay a software-as-a-service fee and a piece of the revenue uplift.

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