Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | adexchanger
Google has said that programmatic TV is more sizzle than substance these days, and I have to agree.
Some media companies might be selling on addressable TV channels, but I would hardly call any of it programmatic or cross-screen. Most programmatic TV today still requires manual planning, trafficking and reporting. Cross-screen is even farther from a reality, where contract, delivery, optimization, measurement and billing are all done completely differently on TV compared to digital channels.Read More