For Publishers, Programmatic TV And Cross Screen Still Far From Reality

Press   |   adexchanger

Google has said that programmatic TV is more sizzle than substance these days, and I have to agree.

Some media companies might be selling on addressable TV channels, but I would hardly call any of it programmatic or cross-screen. Most programmatic TV today still requires manual planning, trafficking and reporting. Cross-screen is even farther from a reality, where contract, delivery, optimization, measurement and billing are all done completely differently on TV compared to digital channels.

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