Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | adexchanger
Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good news for publishers.
However, publishers need to remember that the major reason Facebook is doing this is not to become closer with publishers – it is to steal market share from Google. Now is the time for publishers to work their negotiation skills.Read More