Publishers Can Seize a Rare Opportunity As Google And Facebook Vie for Programmatic Power

Facebook’s recent announcement that it will bring demand from its Audience Network to header bidding through partners like Amazon and Sonobi has been touted as good news for publishers.

However, publishers need to remember that the major reason Facebook is doing this is not to become closer with publishers – it is to steal market share from Google. Now is the time for publishers to work their negotiation skills.