How programmatic will change TV measurement

Press   |   Digiday News

Each DSP has its own approach to measuring programmatic TV, and the lack of standardization is the biggest
issue in programmatic TV today, according to Lorne Brown, CEO for linear TV tech company SintecMedia. Many organizations are self-reporting, which may work for agencies that want to do data matching, but it is a problem for measurement companies, he said.

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