Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | Digiday News
Each DSP has its own approach to measuring programmatic TV, and the lack of standardization is the biggest
issue in programmatic TV today, according to Lorne Brown, CEO for linear TV tech company SintecMedia. Many organizations are self-reporting, which may work for agencies that want to do data matching, but it is a problem for measurement companies, he said.