Outdoor Sportsman Group Increases Programmatic CPM by 114% Using Operative Compete

NEW YORK, Sept. 27, 2016 /PRNewswire/ — Operative Media, Inc., the global leader in advertising business management solutions, today announced that the company has generated a significant increase in programmatic revenue for Outdoor Sportsman Group (OSG), the leading producer of television programming focusing on the outdoor lifestyle and activities. Within two months, OSG realized a 114 percent increase in programmatic CPMs as a result of its partnership with Operative, increasing revenue from exchanges by 14 percent. Additionally, OSG was able to increase the amount of inventory it sold directly—from 66 percent to as high as 90 percent. These improvements resulted in a 6 percent bottom line increase in digital revenue for the company.