Operative to Lead Discussion on Ad Tech Industry Trends and Opportunities with Formation of Media Ad Sales Advisory Board

Press   |   Press Release

Top media leaders to come together in New York City this week

New York, NY, April 16, 2013Operative, the premier advertising business management company for impressions-based ad sales, will hold its first Global Customer Advisory Board meeting of 2013 on Wednesday, April 17. Set to meet periodically each year to assess the development and growth of the ad tech industry, the Customer Advisory Board is comprised of prominent media industry leaders across both the traditional and digital industries.

During this week’s event, Operative’s senior executives will set the stage for a collaborative dialogue on the emerging partnerships between media companies and business management platforms, such as Operative, and the symbiotic role that both parties will play in evolving media monetization strategies over the next five years.

Leading the event’s topical exchange will be Emily Riley , Vice President of Marketing & Product for digital ad technology firm AudienceScience, and a former Forrester Research analyst, who will engage attendees in a thoughtful, candid panel discussion regarding key, market-driving themes, including:

  • Ad sales efficiency: how to optimize the buy-sell relationship
  • Content strategy: executing new monetization strategies across screens, channels and media assets
  • Targeting & measurement: driving toward a definition of what constitutes a good impression

“For years, Operative has helped the world’s leading media and advertising organizations run more profitably, despite a geometric increase in the complexity of running their digital and impressions-based ad sales,” said Lorne Brown , President and CEO of Operative. “Through our Customer Advisory Board, we’re underscoring our decision to partner — rather than compete — with today’s media giants and facilitate the technology-enabled solutions required to aid our clients in staying ahead of the curve.”

For advertising business management tips and industry updates, visit Operative’s blog, The Op-Ed.

About Operative

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue – including MSN, OMD, NBC Universal and Pandora – rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit SintecMedia.


For Media Inquiries:

Mike Finucane | Vice President of Sales

M: (203) 415-8894