Operative To Facilitate Multi-Screen Advertising Strategy for The Washington Post

Operative Media, Inc., the global leader in advertising business management solutions, today announced that The Washington Post will now use the Operative advertising business management platform. With Operative, The Washington Post can quickly and easily test and deploy new advertising opportunities, build and sell new digital products and serve advertising packages seamlessly across channels.

The Washington Post has been investing heavily in digital innovation, and The Post’s explosive digital growth required a platform flexible enough to create advertising programs that fit their category-leading consumer experiences. Operative’s enterprise solution enables the end-to-end business management that The Washington Post needs to serve advertisers effectively.