Operative Selected to Speak at Dreamforce 2013

Press   |   Press Release

Session to Showcase Operative’s Quick Start Guide, Built on the Salesforce Platform

New York, NY – November 12, 2013Operative, the premier leader in advertising business management solutions, has been invited to speak at this year’s Dreamforce Conference, which will take place in San Francisco from November 18-21, 2013. Operative’s Dan Calamai, Manager of Implementation Services, will be a panelist in Monday’s conference breakout session titled “Goodbye Spreadsheets, Hello Automation. Cool Apps Built on the Platform.”

“It is an honor to have been chosen to speak at Dreamforce, an event that gathers together some of the most influential minds in software and technology,” said Dan Calamai. “When we set out to build the Quick Start Guide to enhance the onboarding experience for our Operative.One customers, Salesforce’s dynamic platform provided just what we needed to accomplish this task and improve our business as a result. We’re excited to have the opportunity to demonstrate and share our experience firsthand.”

Operative.One, Operative’s award-winning SaaS platform, is an end-to-end solution that integrates multiple systems into one and unifies cross-functional advertising activities to help digital publishers and media companies increase revenue, maximize yield and decrease the costs of running their ad businesses. The Quick Start Guide was built on the Salesforce platform to help streamline the configuration and testing phases of their Operative.One implementation – a process which can be time-intensive given a client’s custom requirements and system integrations.

Enrico Tollis, Vice President of Professional Services for Operative – and a key leader in the development of the Quick Start Guide, will also be in attendance at Dreamforce. “In the time that we’ve been using the Quick Start Guide, the feedback received from our customers has been incredibly positive,” said Tollis. “Since the tool’s introduction, average implementation time has decreased, which has enabled us to reduce the associated costs for our clients.”

The “Goodbye Spreadsheets, Hello Automation. Cool Apps Built on the Platform” session will be held on Monday, November 18th from 1:00-2:00 PM at Moscone West 3005/3007.

About Salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

About Operative

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit operative.com.



Mike Finucane | Vice President of Sales

M: (203) 415-8894