Operative Nabs STAQ

Ad management company Operative has entered into a definitive agreement to acquire STAQ. The two companies are a bit like peanut butter and jelly, but specialize in different types of publishers. Operative sells software that helps big media companies manage all the ads running on their properties, with a big footprint in linear TV. STAQ’s tech normalizes all the data coming in from programmatic sources of demand and provides data visualizations, making it a favorite among programmatic-heavy digital media companies. Together, the new duo will combine their products to create a single solution for publishers.