Operative and Lotame Bring Audience Targeting to Broadcast TV

NEW YORK, April 28, 2017 /ITbriefing.net/ –Operative and Lotame announced plans for an integration that will deliver audience segments from the Lotame DMP directly to Operative’s frontend proposal system, OnBoard. By connecting detailed viewership data with Lotame’s audience data, local sellers can offer enhanced targeting to clients. The partnership enables media companies to understand how targets overlay with their available inventory for more accurate pricing and scale during the proposal phase, and then optimize delivery across TV, video and mobile platforms for added value end-to-end.