Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | Broadcasting and Cable
If measuring TV audiences is getting more and more difficult, accurately forecasting the level of viewing beforehand in order to sell advertising is even trickier.
Operative, an advertising management software company that is part of a consortium of business, government and academic data science experts started by the Israel Science Ministry, said it has created an advanced machine learning algorithm that predicts viewership of TV programs.Read More