Operative Creates Algorithm for Forecasting Ratings Delivery

Press   |   Broadcasting and Cable

If measuring TV audiences is getting more and more difficult, accurately forecasting the level of viewing beforehand in order to sell advertising is even trickier.

Operative, an advertising management software company that is part of a consortium of business, government and academic data science experts started by the Israel Science Ministry, said it has created an advanced machine learning algorithm that predicts viewership of TV programs.

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