Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
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Press | Adotas
NEW YORK, Dec. 16, 2014 — Operative, the global leader in advertising business management solutions for digital publishers, broadcasters and cable networks, today appointed Rick Glickman as Executive Vice President and Chief Financial Officer. Glickman, a veteran financial strategist with significant experience leading high-growth companies, will work closely with the executive team and board of directors to support Operative’s strategic expansion initiatives.
“We’re excited to have such an accomplished executive join the Operative team,” says Lorne Brown, CEO of Operative. “Rick’s a veteran in the SaaS and advertising industry and his experience executing aggressive growth strategies at equity-backed companies will be a great asset as we continue to scale the business.”
Prior to Operative, Glickman served as the Executive Vice President and CFO of venture backed telepresence and videoconference company, Teliris, inc. During his tenure with Teliris, Glickman worked closely with its investors and management team to improve the company’s financial performance and helped negotiate one of the largest telepresence contracts in the industry in the industry at the time. Teliris’ position within the market ultimately led to the sale of the company to Dimension Data in May. Prior to his tenure with Teliris, Glickman was the CFO of EYP Mission Critical Facilities, Inc., a private equity backed company specializing in strategic technology planning, design, and operation of critical facilities where his tenure culminated in the sale to Hewlett-Packard.
“Operative offers a unique product that is well positioned in the marketplace as the industry leader, and there is tremendous growth potential,” said Glickman. “The quality and talent within the organization combined with the ROI that their software and services brings to the market creates an optimal position for huge growth in the industry.”
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, and Schibsted Media.