Operative Appoints Lorne Brown CEO

Press   |   Press Release

New York, NY – December 3, 2012 – Operative Media, Inc., a global advertising software and services company, today announced the appointment of Lorne Brown as the company’s new CEO. Brown co-founded Operative in 2000, has served as a member of Operative’s Board of Directors and has been a critical driver of business development since then. Brown succeeds R. Michael Leo, Operative’s CEO & President since 2004. Leo will continue to serve as a strategic advisor to Operative and will remain a member of Operative’s Board of Directors.

“I thank Mike for his visionary leadership and I am deeply honored by the opportunity to lead our phenomenal team into the next phase,” said Brown. “Operative has great financials, a world-class client base, a strong management team, and committed investors. Now is the time to fully leverage these strengths and deepen our market value and client relationships.”

“Working alongside Lorne and the team at Operative, we’ve solidified our leadership position in the market and built a path toward a bright future of continued growth and success,” said Mike Leo. “Lorne has played a central role in Operative’s success to date and is well positioned to lead Operative into the next stage of the company’s evolution.”

About Operative

Operative Media Inc. is the world leader in advertising business management. Operative’s core purpose is to allow media and advertising organizations to run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue.

Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders rely on Operative to manage more than $6 billion in global ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal, The Guardian, Pandora, and National Public Media.

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