Operative Appoints Former FreeWheel Executive, Katie Back as Chief Revenue Officer

Press   |   Press Release

NEW YORK, May 25, 2021 /PRNewswire/ — Operative, the preferred advertising management software for media companies, has announced the appointment of Katie Back to Chief Revenue Officer.  Reporting directly into Operative’s CEO Lorne Brown, Katie will be responsible for all global sales strategy and management across Operative’s product suite.

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