Operative Appoints Former FreeWheel Executive, Katie Back as Chief Revenue Officer

Katie Back joins Operative at a pivotal time for the company, as major media organizations continue to adopt AOS as a transformational enablement and management tool to monetize audiences across linear and digital inventory on a common currency. AOS is Operative’s next generation, cloud native, modern technology platform which unifies and converges assets across all content verticals and platforms, supports multiple measurement types, and automates workflow.