Operative Announces Promising Television Viewer Forecasting Results from Readily Available Viewer Data across Linear and Digital

Press   |   PR Newswire

NEW YORK, April 19, 2017 /PRNewswire/ — Operative, the world’s leading provider of advertising management software, today announced that, along with a consortium of data and technology experts, the company has created an advanced machine learning algorithm to more accurately forecast future viewership of television programs. Operative is part of a consortium started by the Israeli Science Ministry and includes government, academic and business experts in data science and technology. In a test pilot with a major global TV media network, the team bested the results from current manual processes, and feels confident that results will continue to significantly improve as testing continues.

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