Operative Announces Partnership With Charter’s Spectrum Reach

Operative Media, Inc., the global leader in advertising business management solutions announced today their partnership with Charter’s advertising sales organization, Spectrum Reach, to support their digital and advanced TV advertising business.  The partnership gives Spectrum Reach access to the Operative.One platform, enabling the company to more efficiently sell, deliver and bill cross-channel advertising for advanced TV, video, display, and mobile. With Operative, Spectrum Reach can provide advertisers with data-driven products and audiences at scale across screens with streamlined processes and operations.