Operative and Mediaocean Announce Integration Partnership To Bring Convergence to Buyers and Sellers

NEW YORK, April 9, 2018 /PRNewswire/ — Operative, the preferred advertising management technology partner for media companies, today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world. This partnership integrates Operative’s media sales platform with Mediaocean’s buying platform Prisma – used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly between these platforms.