Operative and Mediaocean Announce Integration Partnership To Bring Convergence to Buyers and Sellers

Press   |   Broadcasting and Cable

New York, NY (April 9, 2018) – Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world. This partnership integrates Operative’s media sales platform with Mediaocean’s buying platform Prisma – used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly between these platforms.

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