Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have entered into a solutions partnership agreement. The agreement combines key pieces of Imagine’s portfolio, OSI, XG Linear, GamePlan and the newly announced SureFire with Operative’s AOS and OnAir platforms. Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform.