Open AP Emphasizes Audience Data, The First Leg Of The Stool

Today’s column is written by Lorne Brown, president at SintecMedia.

Fox, Turner and Viacom recently announced an audience targeting alliance called Open AP just in time for the annual upfronts.

Open AP is designed to allow buyers to define an audience segment once, and then buy it across the three networks. In the open letter announcing Open AP, Fox, Turner and Viacom called on other media companies to join the consortium to encourage standardized audience data to grease the wheels in audience buying on TV.