NBCUniversal Solidifies One Platform Offering Ahead of Upfront

Last month at CES, NBCUniversal took the wraps off its One Platform offering, which will enable the company to sell its ad inventory across all screens…NBCUniversal is partnering with a pair of ad-tech companies: Operative, which will help unify planning, and FreeWheel (owned by parent company Comcast), which will unify scheduling and trafficking of campaigns across linear and digital platforms.