NBCUniversal Solidifies One Platform Offering Ahead of Upfront

Press   |   Adweek

Last month at CES, NBCUniversal took the wraps off its One Platform offering, which will enable the company to sell its ad inventory across all screens…NBCUniversal is partnering with a pair of ad-tech companies: Operative, which will help unify planning, and FreeWheel (owned by parent company Comcast), which will unify scheduling and trafficking of campaigns across linear and digital platforms.

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