NBCU Shows Off Ad Tech Capabilities at One21 Event

Press   |   Broadcasting and Cable

NBCUniversal  on Monday showed off how its technology can help marketers that want to sell products to the people watching its content.

At its One21 event–billed as a developers conference–NBCU unveiled relationships with a variety of industry players including Facebook, FreeWheel and the Trade Desk–and additional ways to take advantage of NBCU’s data, automation and commerce capabilities.

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