NBCU Shows Off Ad Tech Capabilities at One21 Event

NBCUniversal  on Monday showed off how its technology can help marketers that want to sell products to the people watching its content.

At its One21 event–billed as a developers conference–NBCU unveiled relationships with a variety of industry players including Facebook, FreeWheel and the Trade Desk–and additional ways to take advantage of NBCU’s data, automation and commerce capabilities.