Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | Broadcasting and Cable
NBCUniversal said it formed new alliances that, along with proprietary technology will let it offer advanced advertising capabilities to advertisers during the upfront. 4C Insights, Operative and FreeWheel are helping the Comcast unit optimize campaign, plan across media investments and schedule across linear and digital platforms concurrently.