NBCU in Advanced Ad Deals with 4C, FreeWheel Operative

Press   |   Broadcasting and Cable

NBCUniversal said it formed new alliances that, along with proprietary technology will let it offer advanced advertising capabilities to advertisers during the upfront. 4C Insights, Operative and FreeWheel are helping the Comcast unit optimize campaign, plan across media investments and schedule across linear and digital platforms concurrently.

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