Modernizing the Monetization of Video: The Content Provider’s Perspective [AD SUMMIT VIDEO]

These are complicated times for video content providers, with more opportunities to monetize their video inventory and partner with advertisers, yet more complexity as well. How to succeed in this rapidly evolving environment was the topic of the Video Ad Summit panel, “Modernizing the Monetization of Video: The Content Provider’s Perspective,” which featured Operative CEO Lorne Brown.