Is Mobile Programmatic at Risk of Fraud?

Mobile programmatic advertising will be grabbing the majority of US programmatic digital display ad dollars by 2017. But just because mobile programmatic is popular does not mean ad fraud is not a concern. More than a third of mobile programmatic impressions is at risk of fraud, according to 2015 research. – See more at: http://www.emarketer.com/Article/Mobile-Programmatic-Risk-of-Fraud/1013394#sthash.xGiKdiuE.dpuf