Operative Partners with Moat to Provide Publishers with First Automated Inventory Management for Viewability

NEW YORK, Feb. 10, 2016 /PRNewswire/ — Operative Media, Inc., the global leader in advertising business management solutions, today announced its partnership and integration with Moat, Inc. (www.moat.com), a SaaS analytics company focused on building products for brand advertisers and premium publishers.  With this partnership, for the first time publishers can seamlessly account for viewability and invalid traffic as they sell, traffic and bill on their inventory. The integration provides publishers significant efficiency, accuracy, and control of their ad quality.