Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | The Drum
Starting 15 August, Mediaocean and Operative will be piloting a program to automate assembling requests for proposal (RFP) and processing insertion orders.
NBC Universal (NBCU) and several agencies within one of the big five holding companies have signed on as launch partners.Read More