Mediaocean and Operative Announce Pilot for Buyers and Sellers

NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) — Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies and publishers. Starting August 1, 2019, participants that have implemented the software will be able to use the system free of charge for three months. NBCUniversal and several media agencies within major agency holding companies, have already committed to the pilot and will begin integrations in late spring.