Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels

Press   |   Digiday News

“Publishers have a good reason to be optimistic with CPMs at a 3-year high. As they continue to introduce new ad products and make inventory choices like CTV available for buyers the shift to Private will continue to grow.” -Jamie Calandruccio on advertisers moving spend from the Open to Private market

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