Publishers still struggle with how to effectively manage, price & sell programmatic inventory – survey results

Press   |   eMarketer

Our October 2016 survey of US publishers highlights the difficulties many face as they incorporate programmatic inventory into their ad offerings. According to Operative’s review of the percent of publishers’ digital ad revenues derived from programmatic, half of respondents earned less than 5% from programmatic ad inventory, while three-quarters said 25% or less of their revenues came from the format.
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