How To Make Programmatic TV Grow Faster? Simplify It

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video.

Today’s column is written by Lorne Brown, CEO at Operative.

I can’t tell you how many times I’ve heard high-level publishers and advertising executives bring up the huge promise of programmatic TV. In theory, programmatic TV buying allows advertisers to buy what they want and allows media companies to sell what they have more quickly and seamlessly.