How to Make the Most of Your Digital Advertising Yield Curve

Digital convergence is here and the dilemma publishers face is how to not only survive it, but how to profit and thrive. Operative provides tools that allow publishers to face digital convergence head on and take back control of their media and advertising across channels. In other words, publishers need to unify all their offerings to keep up with their competition. This can be done by unifying their ‘yield curve,’ which is often broken into silos including Exchanges, PMPs, Preferred, Direct, Custom, you get the picture.