Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?Read More
Press | Broadcasting and Cable
Imagine Communications and Operative said they are working together to build a automated ad sales system that will be used by Sinclair Broadcast Group.
The system enables media companies to plan, sell and execute ad campaigns across all linear and digital properties based on audiences and will pave the way for alternative measurement and buying currencies, the companies said.Read More