Header Bidding: 5 Videos, 8 Numbers, and 12 Remarks You Should Read

Press   |   Industry Index

Our Director of Exchange Monetization Matt Lehman participated in the Industry Index and PluggedIn BD Roundtable on June 21, 2017. Every month, they gather to discuss trends, hot topics, and new technology in the industry. The topic this month was header bidding. Header bidding is not a brand new idea, But from all the chatter, it sure seems like it.  Kelvin Pichardo, Director, Product Marketing at PubMatic, thinks the growth is directly related to the functions that header bidding enables, more so than the mechanics behind having a tag in the header.

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