NEW YORK, Jan. 6, 2021 /PRNewswire/ — Operative, the preferred advertising management technology partner for media companies around the world, today announced the appointment of Hans Fischmann as VP of Product Strategy leading the multichannel video programming distributor (MVPD) market. Fischmann will provide strategic guidance to better serve Operative’s customers and contribute to further scaling AOS in the MVPDRead More
by Rae Paoletta //
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on.
Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since the former is based on ratings and the other is focused on impressions, it can complicate the buying process.
“Now, there’s a need for [these processes] to converge,” Operative CEO Lorne Brown explained, “because NBCU—or really any media company—has to go from a fragmented world to what’s next: an outcomes-first world that is data-driven.”Read More