Frankly, Inc. Selects Operative Compete to Increase Programmatic Performance Across Network of Broadcasters

Press   |   Press Release

“We’re excited to partner with Operative to provide programmatic optimization for our broadcaster client inventory,” said William Ammerman, Head of Advertising at Frankly. “Media companies are experiencing an explosion of complexity as digital and television fracture across advanced TV, audience-driven media buying and programmatic advertising. By working with Operative, we are able to automate important elements of the digital advertising business while increasing control and transparency at the same time.”

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