Fox Puts Ad Sales Management System in Cloud with Operative

Press   |   Broadcasting and Cable

Fox Corp. said it is using technology company Operative Media’s cloud-based system to manage its ad sales portfolio.

Operative’s AOS system gives Fox visibility across its portfolio of linear, digital and advanced audiences in a converged platform. The move will accelerate Fox’s advanced advertising capabilities including near-real-time ad creative substitution, automated rate cards and optimization.


Read More