
Martech Interview with Michael Grossi CEO Operative
Press | Operative Team
Media is the most potent medium when it comes to advertising. How can order management systems help media companies accelerate growth?
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After years of hopeful whispers and crossing of fingers about “advanced” TV, signs of it were everywhere at the National Association of Broadcasters (NAB) annual convention in Las Vegas last week. Despite my disappointment at having to leave Vegas without seeing Ice Cube (he plays the Strip this week), I did come away with several important takeaways about the broadcasting business and the relevance of the venerable NAB convention, all in some fashion related to the evolution of the TV business:
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