Imagine Communications and Operative have entered into a solutions partnership agreement that will offer media companies a solution that unifies and automates TV media sales and execution.Read More
NEW YORK, Sept. 22, 2015 /PRNewswire/ — Operative Media, Inc., the global leader in advertising business management solutions, is pleased to announce the addition of Bernard Gershon to its Board of Advisors. Gershon, a former senior executive at Disney/ABC and CBS, has extensive experience working with companies who are transforming their traditional TV and digital advertising businesses. Operative has enjoyed a lengthy relationship with its major media partners, many of which are working to combine digital and TV offerings in innovative ways. Gershon will provide guidance to Operative’s clients and leadership as TV and digital advertising converge.
“Many major media companies rely on Operative as they streamline advertising sales across channels such as digital video, streaming video, VOD and even linear TV,” said Gershon. “I am looking forward to working closely with Operative and their clients as cross-channel advertising sales becomes the norm.”
Gershon is founder and president of GershonMedia, which advises early stage companies in mobile and online video, as well as Fortune 100 companies looking to expand their digital video businesses. He most recently served on the Board of SpotXchange, which recently sold a majority stake to RTL for approximately $150 million. Gershon was formally Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology, at The Walt Disney Company.
In an ecosystem that typically caters to advertisers and agencies, Gershon’s extensive experience in the media industry will be a welcome addition to Operative’s activities. Operative provides a rich program of thought leadership and community for premium media companies via their client advisory board, a major annual conference and regularly published research.
“Bernie has been a great supporter of Operative’s business model,” says Operative CEO Lorne Brown. “Formalizing our relationship enables us to work together to help transition the TV market through this exciting phase of digital convergence.”
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, thereby increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, and Schibsted Media. operative.com